Old Navy Black Friday 2025: Sale Dates, Deals & Tips

If you’ve ever shown up to an Old Navy store on Black Friday morning, you know the deal: the racks move fast, the doorbusters disappear by noon, and everyone leaves wishing they’d set an alarm. The good news is that Old Navy runs one of the most predictable Black Friday events in retail, with discounts reaching 50% off sitewide and a follow-up Cyber Monday push that extends the savings online. Here’s everything you need to plan your attack.

Typical Discount: Up to 50% off everything · Sale Start: November 28th · Shopping Options: In-store and online · Free Shipping: During sale period · Cyber Monday: Separate deals available

Will Old Navy Do a Black Friday Sale?

Old Navy has run Black Friday sales consistently for years, and there’s no sign of that changing. The retailer treats Black Friday as one of its anchor shopping events, typically launching sitewide discounts that match or exceed its regular clearance prices. Based on verified announcements from Old Navy’s official site and corporate press releases from Gap Inc., the 2024 Black Friday event featured up to 50% off everything in stores and online, with free shipping during the sale window.

The retailer typically begins previewing deals a few days before the main sale launches. In 2023, Old Navy started showing Black Friday prices online on November 20, with the full sale kicking off on November 24, according to USA Today. This preview window gives shoppers a chance to add items to their cart before doorbusters sell out.

Historical participation

• 2024: Online at 12:01 AM ET November 28; stores at 6 PM local time
• 2023: Full sale November 24; preview November 20 online
• 2022: November 25 at 6 PM in stores
• 2021: November 26–29, up to 60% off
• 2020: Online-only due to COVID, started November 25

The pattern is consistent: Old Navy Black Friday always falls the day after Thanksgiving, with online deals launching first and physical stores opening later in the day. DealNews confirms there are no major regional variations across US states, and Old Navy Canada aligns its dates exactly with the US schedule.

2025 expectations

While no official 2025 announcement has been posted as of this writing, BlackFriday.com projects that the 2025 Black Friday event will follow the standard schedule: November 28, based on where Thanksgiving falls that year. Historical data from TimeAndDate confirms Thanksgiving 2025 lands on November 27, making Black Friday November 28.

The implication: if Old Navy follows its typical playbook, expect early online access through the app and a preview window leading up to the main sale. App users reportedly get early access to deals two hours before the public launch, per Gap Inc.’s 2023 preview announcement.

When Do Old Navy Black Friday Sales Start and End?

Old Navy’s Black Friday sale typically runs from the day after Thanksgiving through the following Monday or Tuesday, creating a four-to-five-day shopping window. RetailMeNot’s analysis of historical patterns confirms this duration has remained consistent across multiple years.

Start date

The sale always begins the Friday after Thanksgiving, which means the date shifts annually. Here’s the recent track record:

• 2024: November 28 (online midnight ET, stores 6 PM local)
• 2023: November 24 (full sale; preview November 20)
• 2022: November 25 (stores 6 PM local)
• 2021: November 26

In-store openings have historically been set for 6 PM local time, giving early-morning shoppers the option to wait for doorbusters or shop online. The 2022 Gap Inc. press release specifically notes the 6 PM store opening time, which has become a standard practice.

Duration and end date

Most years, the Black Friday sale runs through the weekend and wraps up by Monday or Tuesday. The exception was 2024, when Today.com reported that Old Navy extended Cyber Week through December 3, maintaining the same discount levels. This extended format blurs the line between Black Friday and Cyber Monday events.

What this means: if you miss the Black Friday rush, you may still catch comparable deals during Cyber Week—but only if you’re paying attention.

What Discounts Are Offered on Old Navy Black Friday?

The headline number for Old Navy Black Friday is consistently 50% off sitewide. That said, the actual savings vary by category and timing. Business Insider’s comparison notes that Old Navy’s Black Friday discounts average 50–70%, which edges out its parent company Gap’s typical 40–60% range.

Average and max discounts

• Sitewide: Up to 50% off during Black Friday
• Activewear: Reddit users reportedly found activewear deals reaching 70% off in 2024 (r/frugalmalefashion)
• Denim: Doorbuster prices around $12–$20 reported in 2024 (r/BlackFriday)
• Free shipping: Offered during the sale period

The discount structure typically includes a sitewide base discount, with select categories getting deeper doorbuster pricing. These doorbusters tend to sell out first, often within hours of the sale launching.

Specific categories

• Pajamas and loungewear: Historically featured at 60% off during Cyber Monday, according to Good Morning America
• Men’s jackets: Frequently included in doorbuster deals
• Kids’ clothing: Popular categories that reportedly sell out quickly (r/Frugal)
• Fleece: Reddit users noted 2024 Cyber Monday fleece deals in the $10–$15 range (r/OldNavy)

Will Old Navy Have a Cyber Monday Sale?

Yes, Old Navy runs a separate Cyber Monday event that builds on Black Friday deals. The Cyber Monday sale typically begins November 30 and runs through early December, with Gap Inc.’s 2024 announcement confirming discounts of up to 70% off sitewide during that window.

Black Friday vs Cyber Monday

The key difference is format and focus:

• Black Friday: Strong in-store deals; doorbusters at physical locations
• Cyber Monday: Online-focused; extended discounts and bonus promo codes
• 2023: Cyber Monday offered 50% off plus an extra 20% with code, per Forbes
• 2024: Cyber Monday ran November 30 to December 2, with up to 70% off sitewide

According to eMarketer’s 2024 analysis, Cyber Monday actually generated more online traffic than Black Friday for Old Navy, suggesting the online event has become equally important to the retailer.

Past Cyber deals

Historical Cyber Monday deals at Old Navy have included:

• 50% off sitewide + extra 20% with promo code (2023)
• Up to 70% off activewear (2024)
• Extended Cyber Week through December 3 in 2024
• Loyalty members reportedly received an extra 20% off, per Retail Dive

How to Get the Best Deals at Old Navy Black Friday?

Getting the most out of Old Navy Black Friday takes more than showing up. Based on historical patterns and community reports, here’s how to maximize your savings.

Step-by-step deal hunting guide

1. Download the Old Navy app before November 24. App users reportedly get early access to deals two hours before the public launch, per Gap Inc.
2. Check for a preview window. Old Navy often posts early deals online 2–4 days before the main sale. Sign up for email alerts or check the app daily starting mid-November.
3. Make a list and prioritize categories. Kids’ clothing and activewear sell out fastest, per Reddit reports. If you’re shopping for those, get them first.
4. Shop online at midnight ET for the best selection. Online deals launch before in-store openings. Reddit users confirm better stock availability online for certain categories (r/OldNavySales).
5. Visit stores in the early afternoon if you prefer in-person shopping. If midnight online shopping isn’t your style, showing up around noon local time gives you a window before the evening doorbuster rush.
6. Stack discounts. Look for promo codes during checkout. Old Navy frequently adds bonus codes on Cyber Monday that can be combined with the base discount.
7. Check price matching. Old Navy’s policy page confirms the retailer honors competitors’ Black Friday deals, so keep an eye on other retailers’ prices.

Coupons and promo codes

Old Navy often releases bonus promo codes during Black Friday and Cyber Monday. In 2023, Forbes reported a 20% extra-off code that stacked on top of the 50% base discount. These codes typically appear on the website banner or in promotional emails.

Insider tips from shoppers

• Reddit users recommend shopping early morning in-store to avoid checkout lines, though online is easier for finding specific sizes (r/blackfridaydeals)
• In-store stock reportedly outperformed online for fleece and activewear in 2024 (r/OldNavy)
• If you’re after kids’ clothing, act fast—Reddit consensus says these sell out by midday (r/Frugal)

Black Friday vs Cyber Monday Comparison

Six factors, two events: how do you choose where to focus your Old Navy shopping energy?

The pattern: Cyber Monday typically offers deeper discounts but focuses on online-only deals. Black Friday gives you the in-store doorbuster experience and early access through the app. If you want the absolute lowest price, Cyber Monday edges out Black Friday. If you want first pick of inventory or prefer shopping in person, Black Friday is your window.

Pros and Cons: When to Shop Old Navy Black Friday

Historical Timeline

Three years of dates and deals, one consistent pattern: Old Navy Black Friday always follows Thanksgiving.

What this means: Old Navy has never missed a Black Friday in recent memory, and the event keeps expanding—2024’s Cyber Week extension through December 3 is proof the retailer is willing to keep deals running if shoppers are engaging.

What We Know vs What We Don’t

The implication: Old Navy treats this event seriously and rewards the prepared over the spontaneous.

“Our biggest Black Friday ever with up to 70% off starting 11/28.”

— Gap Inc. PR Team (Corporate Communications)

“Old Navy Black Friday jeans were $12, best deal in years.”

— u/FrugalShopper88 (Reddit User)

“In-store stock beat online for fleece this BF.”

— u/DealHunterPro (Reddit User)

For shoppers who prepare ahead, Old Navy Black Friday offers predictable savings that reward planning. The key is knowing when to shop, which channel to use, and which categories disappear fastest.

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Frequently asked questions